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Automated consent tracking and verification for every communication channel with full audit trails.
Real-time Do Not Call list synchronization and automatic suppression across all channels.
Immutable records of every consent event, opt-out, and communication for regulatory audits.
The Challenge
The Telephone Consumer Protection Act (TCPA) protects consumers from unwanted telemarketing calls, texts, and faxes. Non-compliance can result in penalties of $500 to $1,500 per violation.
For dealerships making hundreds or thousands of contacts per month, even minor compliance gaps can lead to catastrophic legal exposure. Lane Command builds compliance into every workflow so your team never has to think about it.
Core Features
Advanced Features
Real-time integration with National Do Not Call Registry and custom suppression lists.
Instant processing of opt-out requests across all communication channels simultaneously.
Flexible compliance rules engine to match your industry and business requirements.
Real-time visibility into compliance metrics and potential risk areas.
Comprehensive reporting tools for internal audits and regulatory inquiries.
Built-in compliance education and best practices for your sales and marketing teams.
Integration
Lane Command integrates directly with your lead sources, CRM, and marketing automation tools to ensure consent data flows seamlessly across your entire sales and marketing stack.
Automatically capture and verify consent from lead forms, landing pages, and third-party lead providers.
Bi-directional sync of consent status with your CRM to maintain a single source of truth for all contact preferences.
FAQ
The Telephone Consumer Protection Act (TCPA) is a federal law that restricts telemarketing calls, auto-dialed calls, prerecorded voice messages, text messages, and unsolicited faxes. It requires businesses to obtain prior express written consent before making marketing calls or texts to consumers. Violations can result in fines of $500–$1,500 per call/text, which can quickly add up to millions in class action lawsuits.
Before initiating any outbound call or SMS, Lane Command automatically checks that valid consent exists for that specific contact and communication channel. We validate the consent timestamp, source, and expiration status. If consent is missing, expired, or revoked, the communication is automatically blocked and the contact is flagged for manual review.
Opt-out requests are processed immediately and propagated across all communication channels. If a contact texts STOP or verbally requests to be removed during a call, their consent is instantly revoked and they are added to your suppression list. The opt-out is also synchronized back to your CRM. All future communications are automatically blocked and the event is permanently logged.
Yes, but you must provide documented proof of consent for each contact. During import, our system requires you to specify the consent source, date obtained, and method. Contacts without valid consent documentation will be flagged and blocked from outbound communications until proper consent is established.
Lane Command retains all consent records, opt-out events, and communication logs for a minimum of 5 years to meet regulatory requirements and support potential legal defense. These records are stored in immutable audit logs. Enterprise customers can configure longer retention periods up to 7 years.
Yes, Lane Command integrates with the National Do Not Call Registry and automatically scrubs contact lists against it daily. We also support state-level DNC registries and allow you to maintain custom internal suppression lists. Any number on a DNC list is automatically blocked from outbound calling, even if consent was previously obtained.